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The Drink of Milk in Victory Lane For over 70 years, winners of the Indianapolis 500 have celebrated in Victory Lane (now Victory Circle) with a hearty swig from an ice-cold bottle of milk – a ceremony recognized around the world as unique to the Indy 500. In an interview shortly before his death in 1995, Meyer recalled that his favorite beverage during his driving years was buttermilk and that’s what he asked for following the second of his three wins. Three years later, on the occasion of his third 500-Mile victory, he was photographed drinking milk in Victory Lane. Several years after that, the Bottle of Milk became a permanent part of the post-race celebration when Anton “Tony” Hulman decided that milk was a wholesome and appropriate beverage for Victory Lane festivities. For those who may be wondering what the winning driver drinks, it’s no longer buttermilk. Today, it’s delicious, nutrient rich, ice-cold milk served in a glass quart bottle. The American Dairy Association of Indiana and its Indiana dairy farm families are responsible for ensuring that the Victory Circle tradition endures and prospers. In fact, Sports Illustrated magazine has recognized the bottle of milk given annually to the winner of the Indianapolis 500 as No. 1 among the "sports world's coolest prizes."

The Big Cheese Contest – Get Your 15 Minutes of Fame – or 17 Days!

Posted on March 3, 2010 by jennikerrigan

The American Dairy Association of Indiana (ADAI) sponsors “Cheese Lady” Sara Kaufman every year during the Indiana State Fair to create a beautiful sculpture from over 1,350lbs of cheddar cheese. Sara’s sculptures are always one-of-a-kind and she creates her work of art in front of thousands of fair goers.

This year there is a spin to the cheese sculpture. The ADAI wants your help in designing the infamous Cheese Sculpture at the great Indiana State Fair. Have your hand in helping Sarah Kaufmann, the Cheese Lady, design the 2010 work of art. Sarah will take the winner’s rendition and incorporate it in to this year’s sculpture.

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Filed under: cheese, Dairy | Tagged: cheese sculpture, contest, Indiana State Fair, Sarah Kaufmann | 1 Comment »