Dairy Princess Legacy

Guest Post By Indiana Dairy Princess Elles Niessen

My Indiana Dairy Princess legacy is coming to an end. There were three main goals I wanted to accomplish as Indiana’s Dairy Princess including: educating the public, supporting the facts and getting rid of the myths, and experiencing the dairy industry from a different perspective through the different experiences Milk Promotion Services of Indiana staff had planned for me. Summarizing my legacy and legend as the Indiana Dairy Princess, I have had many opportunities in educating the public. By attending the various activities planned by MPSI staff and sponsored by Indiana’s Dairy farmers, I have clarified things like:  Farming is nothing like pharmacy…There is no such thing as boy cows and girl cows…Cows are all girls and bulls are boys…Baby cows do not come out of the udder…and organic milk is not any better for you than non-organic milk – there is just a difference of how the production affects the environment. I have also gone over the steps of recycling and why we spread the manure on fields, and of course I have had to be professional when dealing with individuals who support PETA.

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By Mary Nicholson

“Ladies and gentlemen, start your engines” not only applies to the thirty-three drivers of the Indianapolis 500, but also to an event at the Indianapolis Zoo.  On Wednesday, May 25, 2011, Aldabra tortoises, perhaps even “AJ” and “Lynn” will take part in Zoopolis, sponsored by the American Dairy Association of Indiana and Winners Drink Milk.  What began as a “race” when the tortoises were moved from their winter quarters to their summer homes has grown into an event that begins with a parade lap by Buttercup, the mascot of the Dairy Association, and several other zoo mascots.  Elles Niessen, Dairy Princess, will join the festivities, and perhaps a 500 Festival Princess or two.  The “Voice of the Zoopolis 500” will again be Mike King, the voice of the Indianapolis Motor Speedway radio network.  He usually interviews some of the VIP’s who are on hand that day.  And once again, the honorary flagman will be crowd favorite Tony Kanaan, driving this year for KV Racing Technology.  Once the green flag drops, the Aldabra and perhaps some radiated tortoises will “race” to the finish line with the assistance of their crew.  The big difference in this race is that the tortoises will not be drinking that famous bottle of milk in victory lane, but the winning crew will be!  The tortoise’s prize is a ginormous mound of fresh fruit.

Even guests at the Zoo can get into the “Winners Drink Milk” craze before the race!  Ice cold bottles of milk will be available near the arena where Zoopolis happens. You can even take your own milk mustache pictures under our tent!  So come and join us and the tortoises on Wednesday, May 25, and cheer for your favorite reptile!

Idea Swap: Kids, Nutrition, & Exercise

Today is National Swap Ideas Day.  It used to be that idea swapping occurred between neighbors while visiting over the fence.  Oftentimes, recipes were the ideas being swapped.  However, today’s communication technologies make that quaint scene seem a little nostalgic, but it’s not completely gone.  While I don’t even have a fence in my yard, I still get some good ideas from my neighbors, whether it’s about cooking or gardening or any other topic.

To keep this from going all over the place, we’re going to narrow the topic of our “swaps” to how to get children to eat healthier foods and do more physical activity.  September marks National Childhood Obesity Awareness Month; hopefully this holiday doesn’t become a permanent part of our calendars.  First Lady Michelle Obama has taken this cause under her wing, and has brought many folks along with her.  The National Dairy Council and the NFL’s collaborative school wellness program – Fuel Up to Play 60 – is one such player.

Now back to swapping ideas!  I’ll start things off with some of my ideas that I’ve acquired over the years.  One thing about nutrition that I grew up with was always having milk with meals.  There was no other option for my siblings and I – it was just a given.  And it was great!  Eating breakfast was also a must.  Again, it wasn’t something to argue about, it was just known that every morning began with breakfast.  One other blast from the past that can still be incorporated today goes back to treats.  Many moons ago when my parents went out on a Saturday night and our babysitter was there, my sister and I got to share one bottle of Coke™.  That was when it came it 16 oz. glass bottles, and boy, did it taste good!  But half of that bottle was plenty, and knowing that there was no more when it was gone, made it even more special.  How about serving fruit as dessert?  I could go on and on, but let’s hear from you! What are your ideas for kids’ nutrition?

We also need to talk about physical activity for all of us, but especially for kids. For a variety of reasons, kids don’t tend to have access to much physical activity at school on a daily basis.  But, getting kids to be physically active for 60 minutes a day is one of the components of Fuel Up to Play 60.  The “60” doesn’t have to be all at one time.  Getting ten minutes here and fifteen minutes there (of physical activity) can really add up over the course of a day.  Some easy ideas include taking the stairs instead of an elevator or escalator, riding a bike to a friend’s house instead of being driven, or even seeing how many sit-ups you can do during a TV commercial break. Now I know there are more creative minds out there – what are your ideas?  You could win a prize!!

So, share your ideas about how to get kids to eat healthier foods and do more physical activity by adding a comment to this post. Then, on Tuesday (9/14) we’ll have a drawing* and 10 lucky people will win a physical activity prize pack!

 *1 drawing entry per blog comment posted.

Milk the Moment at the Indianapolis Children’s Museum

My name is Anna Armstrong and I am working at the Dairy and Nutrition Council of Indiana for my first rotation as a dietetic intern from Purdue University. I have enjoyed my first couple of days helping out with the Milk the Moment and “got milk?” promotional programs at the Indianapolis Children’s Museum. It was so much fun wearing my new, pink “got milk?” shirt while passing out information about the importance of drinking milk. We talked with lots of parents and their children, who stopped by our table to win a football which promoted the “Fuel Up to Play 60” program, get their picture taken with a real milk mustache, and have a free sample of milk with a crazy straw.

The kids loved getting free things and the parents loved the fact that we were encouraging kids to be active and drink milk! My favorite part was seeing how excited some of the kids got when we gave them a crazy straw to use when drinking their milk. Most of the children were young and not yet in school, but they all were excited for milk and their parents were eager for their kids to have milk as a snack. It was a great hook to help people remember to use their new straw to get their three servings of dairy each day. Some parents said their children didn’t like milk so we suggested that they work to include other dairy sources in their diet each day. For example, including yogurt, string cheese, or even ice cream on occasion are all excellent ways to get three of dairy every day.

I enjoyed being part of an event promoting health in a way that was fun and reminded both parents and kids how important it is to build strong bones and muscles over a lifetime. Overall, I would say that the people we talked with were excited to have us there and learn more about milk, plus get delicious free samples. Getting three servings of dairy each day provides both youth and adults with nine essential nutrients, including calcium and vitamin D, to lead a healthy lifestyle. So, remember to get your three of dairy today!

Indianapolis Zoo… Milk the Moment!

My name is Sarah Mosier and I am a Dietetic Intern with Purdue University at the Dairy and Nutrition Council in Indianapolis! On my first day of interning, I was sent to the Indianapolis Zoo to help promote milk with the Milk Mobile! There, I was able to promote the 3 Every Day of milk and the “Fuel Up to Play 60” program sponsored by the National Dairy Council and the National Football League. Dean’s Dairy was able to sponsor the event and provide children and parents with free samples of their white or chocolate milk!  The milk mobile also had a station for children and parents to get their milk mustache picture taken as well as the chance to enter a contest to win a trip to dine with the Food Network Star Tyler Florence in San Francisco by describing their family’s “Milk Moment”!

We had a table set up to promote our “Fuel Up to Play 60” program where we provided children with fun activities which included showing kids fun and easy ways to get 60 minutes of exercise in a day. They were able to jump rope and lift hand weights. Also, we showed the children that eating a balanced diet, including three servings of dairy every day, can help them build strong bones and muscles! In addition, we gave them tips on how to use materials they had at home to exercise. For example, if they fill an empty gallon milk jug with water it equals about eight pounds and can be used as a weight to exercise with while playing in the backyard. Moreover, we shared with them that playing outside after school instead of watching TV is a great way to get your 60 minutes of physical activity in for the day!

The children loved coming up and showing us how milk has helped them build strong bones and muscles, and they loved winning prizes for their efforts! The “Fuel Up to Play 60” program also gave children a chance to win a free mini football. The parents enjoyed learning the importance of milk for their children as well as themselves. We provided them with information on refueling with chocolate milk after exercising as well as some healthy recipes that incorporate milk. It was a great experience being able to teach children, and parents, that Winners Drink Milk!!!

Back to Football Friday “Show Your Pride” Photo Contest

Ever worn your favorite NFL jersey to the barn? Have a unique idea for your cows to show your NFL spirit? Here’s an opportunity to combine your dairy and NFL enthusiasm and creativity on camera!  The NFL is asking sponsors and partners such as America’s dairy producers to help kick off its “Back to Football Friday” school campaign and build excitement for the upcoming season. Through your dairy checkoff investment, your partnership with the National Football League introduced the Fuel Up to Play 60 program to America’s youth. FUTP60 encourages kids to “fuel up” on nutrient-rich foods, including low-fat and fat-free dairy, and get 60 minutes of physical activity each day.

So, as a dairy producer, you and your family are invited to participate in the “Back to Football Friday” photo contest by demonstrating your love for your favorite NFL team, the dairy industry and Fuel Up to Play 60 in fun and creative ways. For the contest, we’re asking you, checkoff staff and others who work with us to take high‐energy, creative photos displaying that pride, so we can submit as many as possible to the NFL.  It’s that easy! And if you’re the lucky winner, you will have a special visitor to your dairy farm – an NFL player!

Here are some suggestions on your photo(s) to get you started:

  • BE CREATIVE! Use NFL jerseys, t‐shirts, flags, caps, blankets, posters, anything NFL or team‐related to dress up the scene, yourselves, your family, your friends, your cows – go hog (cow?) wild!
  • BE ENERGETIC! Show action and passion for our NFL partnership and Fuel Up to Play 60!
  • BE APPROPRIATE! Don’t put on film anything that you wouldn’t want to get out in public, because we may use some of the photos at dairy shows and meetings to help celebrate our partnership. Let’s not have anything we need to apologize for!

There are three ways to send us your photo(s) demonstrating your pride, and be sure to include your contact information when you submit your entries.

  1. Upload your photo(s) to www.backtofootballcelebration.com
  2. E‐mail your photo(s) to backtofootballcelebration@rosedmi.com
  3. Mail your photo(s) to: Dairy Management, Inc. (Attn: Nevenka Tomic, 10255 West Higgins Road, Suite 900, Rosemont, IL 60018)

If you have any questions, please contact Nevenka Tomic at (800) 85‐DAIRY (853‐2479) or nevenka.tomic@rosedmi.com. You can start submitting photos now.* The deadline to enter is Sept. 14. Good luck, have fun and let’s show the NFL that dairy people are winners!

*Full photo contest disclaimer (rules & regulations) can be found at BacktoFootballCelebration.com. Participants must agree to conditions in disclaimer in order to participate in the contest. We will mail the disclaimer to you upon request.

Member of Fuel Up to Play 60 Team? Join FREE Today!

The end of August means it’s back-to-school time, and a fresh start for students and teachers alike.  It’s an even better time to make your school an even better place to learn – and that’s where Fuel Up to Play 60 can help!  How, you may ask?  Fuel Up to Play 60 aligns with the goals of First Lady Michelle Obama’s call to improve the health of our next generation.  This school wellness program provided by the National Dairy Council® and the National Football League®, in collaboration with the U.S. Department of Agriculture, is now helping to make wellness part of the game plan in more than 60,000 schools across the country!

(c)2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

With Fuel Up to Play 60, students get involved in helping to make their schools even healthier places – with more opportunities for physical activity and increased availability of good-tasting, kid-appealing, nutrient-rich foods.

The FREE Fuel Up to Play 60 School Wellness Kit comes with resources to help kick off, promote and implement the program, complete with printed materials for activating healthy eating and physical activity “plays”.  The Fuel Up to Play 60 website contains a wealth of online tools and ideas, as well as opportunities for funding (up to $3000 per school year). Recognition and rewards for students, educators, and schools are also available.

Here are 10 great reasons to join the 2010-2011 FUEL UP TO PLAY 60 Team today:

10. Program advisors and students can earn fun rewards and recognition.

9. You’ll learn from others how Fuel Up to Play 60 is working in their schools.

8. You’ll discover new ideas and strategies to involve students in ways that will motivate them to move more and eat healthier foods!

7. You’ll be part of Fuel Up to Play 60 Plays that impact the entire school – with kids and adults working together to make a difference.

6. You’ll love watching students lead and encourage each other toward healthy habits.

5. Your school will have access to Fuel Up to Play 60 funding opportunities.

4. Your school will become part of a nationwide program and movement with a current reach of over 60,000 schools.

3. You’ll have the power of the National Dairy Council® and the National Football League®, in collaboration with the U.S. Department of Agriculture, behind you in helping to make your school a healthier place.

2. You will be part of a team that is making a difference in fighting childhood obesity – which has tripled in the last 30 years.

And the #1 reason for joining Fuel Up to Play 60 is…

  1. You’ll join thousands of other school nutrition, physical education, and other wellness champions nationwide who are making a difference in school wellness as leaders of Fuel Up to Play 60 in their schools!

So, now that you’re ready to join the Fuel Up to Play 60 movement with the National Dairy Council® and the National Football League®, go to FuelUptoPlay60.com to sign up!