100 and 80 and 70+

Born out of a commitment for service, matured through the processes of service to health and education, the dairy industry developed and nurtured what is known today as the Dairy & Nutrition Council of Indiana, Inc. 

Those words written thirty years ago evoke strong feelings.  Looking back and reading those words once again, I feel the intense pride in our Indiana dairy farm families that I felt thirty years ago while putting together the program for the Northern Indiana Dairy Council’s 50th anniversary!   My pride stems from knowing Indiana dairy farm families’ dedication to providing, not only good food, but a gold-standard nutrition education program as well.

2011 marks the 80th anniversary of the organization known today as Dairy & Nutrition Council, Inc.  Our materials and programs look different from those of 80 years ago, but our reliance on sound science has never changed.  We continue to work with health professionals, educators and the media delivering current, peer-reviewed nutrition science and information along with practical tips to make a difference in the lives of Hoosiers.

One of the first health messages, 80 years ago, to school children was presented on a book mark:  Eat 3 meals daily including at least ONE GLASS OF MILK WITH EACH MEAL.  Today we are part of Fuel Up To Play 60, a nation-wide nutrition and fitness initiative in more than 70,000 schools across America empowering students to make healthy food and fitness choices.

Our Indiana dairy farm families didn’t stop at nutrition education.  They also nurture and support promotion programs.  The most notable being Winners Drink Milk®, the marketing and public relations efforts around the storied ice cold Drink of Milk in Victory Circle, following the Indianapolis 500 Mile Race.

2011 marks the 100th anniversary of the first running of that greatest spectacle in racing!  The tradition of drinking milk to celebrate winning the Indy 500 got its start 70+ years ago.  When legendary race driver Louis Meyer pulled into Victory Lane at the Indianapolis Motor Speedway on Memorial Day 1933 and asked for a cold glass of buttermilk to quench his thirst after 500 grueling miles a tradition was born.  For more than 70 years the drink of milk tradition has remained an endearing part of Indianapolis lore.  In 2005 the drink of milk tradition was named the sports world’s coolest prize by Sports Illustrated on their website.

Today, dairy farmers who serve as directors on the board of Milk Promotion Services of Indiana are selected, in teams of two, to deliver the ice cold milk to the winning driver on race day, helping him or her re-hydrate, refuel and refresh.

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