Indianapolis Zoo… Milk the Moment!

My name is Sarah Mosier and I am a Dietetic Intern with Purdue University at the Dairy and Nutrition Council in Indianapolis! On my first day of interning, I was sent to the Indianapolis Zoo to help promote milk with the Milk Mobile! There, I was able to promote the 3 Every Day of milk and the “Fuel Up to Play 60” program sponsored by the National Dairy Council and the National Football League. Dean’s Dairy was able to sponsor the event and provide children and parents with free samples of their white or chocolate milk!  The milk mobile also had a station for children and parents to get their milk mustache picture taken as well as the chance to enter a contest to win a trip to dine with the Food Network Star Tyler Florence in San Francisco by describing their family’s “Milk Moment”!

We had a table set up to promote our “Fuel Up to Play 60” program where we provided children with fun activities which included showing kids fun and easy ways to get 60 minutes of exercise in a day. They were able to jump rope and lift hand weights. Also, we showed the children that eating a balanced diet, including three servings of dairy every day, can help them build strong bones and muscles! In addition, we gave them tips on how to use materials they had at home to exercise. For example, if they fill an empty gallon milk jug with water it equals about eight pounds and can be used as a weight to exercise with while playing in the backyard. Moreover, we shared with them that playing outside after school instead of watching TV is a great way to get your 60 minutes of physical activity in for the day!

The children loved coming up and showing us how milk has helped them build strong bones and muscles, and they loved winning prizes for their efforts! The “Fuel Up to Play 60” program also gave children a chance to win a free mini football. The parents enjoyed learning the importance of milk for their children as well as themselves. We provided them with information on refueling with chocolate milk after exercising as well as some healthy recipes that incorporate milk. It was a great experience being able to teach children, and parents, that Winners Drink Milk!!!


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