Indianapolis Zoo… Milk the Moment!

My name is Sarah Mosier and I am a Dietetic Intern with Purdue University at the Dairy and Nutrition Council in Indianapolis! On my first day of interning, I was sent to the Indianapolis Zoo to help promote milk with the Milk Mobile! There, I was able to promote the 3 Every Day of milk and the “Fuel Up to Play 60” program sponsored by the National Dairy Council and the National Football League. Dean’s Dairy was able to sponsor the event and provide children and parents with free samples of their white or chocolate milk!  The milk mobile also had a station for children and parents to get their milk mustache picture taken as well as the chance to enter a contest to win a trip to dine with the Food Network Star Tyler Florence in San Francisco by describing their family’s “Milk Moment”!

We had a table set up to promote our “Fuel Up to Play 60” program where we provided children with fun activities which included showing kids fun and easy ways to get 60 minutes of exercise in a day. They were able to jump rope and lift hand weights. Also, we showed the children that eating a balanced diet, including three servings of dairy every day, can help them build strong bones and muscles! In addition, we gave them tips on how to use materials they had at home to exercise. For example, if they fill an empty gallon milk jug with water it equals about eight pounds and can be used as a weight to exercise with while playing in the backyard. Moreover, we shared with them that playing outside after school instead of watching TV is a great way to get your 60 minutes of physical activity in for the day!

The children loved coming up and showing us how milk has helped them build strong bones and muscles, and they loved winning prizes for their efforts! The “Fuel Up to Play 60” program also gave children a chance to win a free mini football. The parents enjoyed learning the importance of milk for their children as well as themselves. We provided them with information on refueling with chocolate milk after exercising as well as some healthy recipes that incorporate milk. It was a great experience being able to teach children, and parents, that Winners Drink Milk!!!

Back to Football Friday “Show Your Pride” Photo Contest

Ever worn your favorite NFL jersey to the barn? Have a unique idea for your cows to show your NFL spirit? Here’s an opportunity to combine your dairy and NFL enthusiasm and creativity on camera!  The NFL is asking sponsors and partners such as America’s dairy producers to help kick off its “Back to Football Friday” school campaign and build excitement for the upcoming season. Through your dairy checkoff investment, your partnership with the National Football League introduced the Fuel Up to Play 60 program to America’s youth. FUTP60 encourages kids to “fuel up” on nutrient-rich foods, including low-fat and fat-free dairy, and get 60 minutes of physical activity each day.

So, as a dairy producer, you and your family are invited to participate in the “Back to Football Friday” photo contest by demonstrating your love for your favorite NFL team, the dairy industry and Fuel Up to Play 60 in fun and creative ways. For the contest, we’re asking you, checkoff staff and others who work with us to take high‐energy, creative photos displaying that pride, so we can submit as many as possible to the NFL.  It’s that easy! And if you’re the lucky winner, you will have a special visitor to your dairy farm – an NFL player!

Here are some suggestions on your photo(s) to get you started:

  • BE CREATIVE! Use NFL jerseys, t‐shirts, flags, caps, blankets, posters, anything NFL or team‐related to dress up the scene, yourselves, your family, your friends, your cows – go hog (cow?) wild!
  • BE ENERGETIC! Show action and passion for our NFL partnership and Fuel Up to Play 60!
  • BE APPROPRIATE! Don’t put on film anything that you wouldn’t want to get out in public, because we may use some of the photos at dairy shows and meetings to help celebrate our partnership. Let’s not have anything we need to apologize for!

There are three ways to send us your photo(s) demonstrating your pride, and be sure to include your contact information when you submit your entries.

  1. Upload your photo(s) to
  2. E‐mail your photo(s) to
  3. Mail your photo(s) to: Dairy Management, Inc. (Attn: Nevenka Tomic, 10255 West Higgins Road, Suite 900, Rosemont, IL 60018)

If you have any questions, please contact Nevenka Tomic at (800) 85‐DAIRY (853‐2479) or You can start submitting photos now.* The deadline to enter is Sept. 14. Good luck, have fun and let’s show the NFL that dairy people are winners!

*Full photo contest disclaimer (rules & regulations) can be found at Participants must agree to conditions in disclaimer in order to participate in the contest. We will mail the disclaimer to you upon request.

Member of Fuel Up to Play 60 Team? Join FREE Today!

The end of August means it’s back-to-school time, and a fresh start for students and teachers alike.  It’s an even better time to make your school an even better place to learn – and that’s where Fuel Up to Play 60 can help!  How, you may ask?  Fuel Up to Play 60 aligns with the goals of First Lady Michelle Obama’s call to improve the health of our next generation.  This school wellness program provided by the National Dairy Council® and the National Football League®, in collaboration with the U.S. Department of Agriculture, is now helping to make wellness part of the game plan in more than 60,000 schools across the country!

(c)2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

With Fuel Up to Play 60, students get involved in helping to make their schools even healthier places – with more opportunities for physical activity and increased availability of good-tasting, kid-appealing, nutrient-rich foods.

The FREE Fuel Up to Play 60 School Wellness Kit comes with resources to help kick off, promote and implement the program, complete with printed materials for activating healthy eating and physical activity “plays”.  The Fuel Up to Play 60 website contains a wealth of online tools and ideas, as well as opportunities for funding (up to $3000 per school year). Recognition and rewards for students, educators, and schools are also available.

Here are 10 great reasons to join the 2010-2011 FUEL UP TO PLAY 60 Team today:

10. Program advisors and students can earn fun rewards and recognition.

9. You’ll learn from others how Fuel Up to Play 60 is working in their schools.

8. You’ll discover new ideas and strategies to involve students in ways that will motivate them to move more and eat healthier foods!

7. You’ll be part of Fuel Up to Play 60 Plays that impact the entire school – with kids and adults working together to make a difference.

6. You’ll love watching students lead and encourage each other toward healthy habits.

5. Your school will have access to Fuel Up to Play 60 funding opportunities.

4. Your school will become part of a nationwide program and movement with a current reach of over 60,000 schools.

3. You’ll have the power of the National Dairy Council® and the National Football League®, in collaboration with the U.S. Department of Agriculture, behind you in helping to make your school a healthier place.

2. You will be part of a team that is making a difference in fighting childhood obesity – which has tripled in the last 30 years.

And the #1 reason for joining Fuel Up to Play 60 is…

  1. You’ll join thousands of other school nutrition, physical education, and other wellness champions nationwide who are making a difference in school wellness as leaders of Fuel Up to Play 60 in their schools!

So, now that you’re ready to join the Fuel Up to Play 60 movement with the National Dairy Council® and the National Football League®, go to to sign up!

It’s All Over… My Time at the Dairy Council & Fairs That Is!

Written by guest blogger, Jessica Stoscup, Ball State University Dietetic Intern.

Throughout the past four weeks I have gotten to experience many different things, from being on the radio to going to my first county fair there has never been a dull moment. One of the last opportunities I had was to visit the Indiana State Fair.

Arriving at the fair, we were just in time to see the unveiling of the 1500 pound cheese sculpture. There was a huge crowd eagerly waiting to see the completed work of art including Buttercup, the Indiana Dairy Council’s mascot, and Blue, the Indianapolis Colts mascot. Upon unveiling, cameras clicked galore!!  Everyone wanted a picture with the cheese depicting the Fuel Up to Play 60 school wellness program. After about an hour the crowd dispersed, Buttercup and Blue left, but that didn’t stop a constant flow of people coming into the Our Land Pavilion to see the display.  Everyone kept asking us where the cheese sculpture was and we ushered them around the corner.  Before leaving the dairy exhibit though, guests were thrilled to pick up dairy recipes, coloring pages, and the cheese shaped jar opener.  What seemed like hundreds, people said that they needed a new jar opener and the fact that is was shaped like Swiss cheese made it even better.  Many families and fair goers also had the opportunity to learn more about the Fuel Up to Play 60 program and many took the time to answer some quick questions on our quiz board about the program.

Ever try a CHOCOLATE PIG? I know I hadn’t!  The recipe was developed because the theme of the fair this year was, the Year of Pigs! This dish consisted of vanilla custard with chocolate sauce, toasted almonds, and yes, bacon bits.  When I was first handed the dish, I timidly poured a little bit of the bacon/almond mixture and took my first bite.  It was so good; the mixture of sweet, salty, and creamy filled my mouth.  I ended up pouring the rest of the bacon and almond mixture on.  For all you skeptics, you’ve got to try it!!!!

Later that evening, I got to ride on American Dairy Association of Indiana’s “dairy” float.  Joined by the Dairy Princess and two other Dairy Council employees, we road on the float, which included a barn and a cow riding a racecar through the fairgrounds. Along the parade route tons of people waved back, and some even yelled that they love milk and drink it everyday!  Elles Niessen, the new dairy princess, made this experience so much fun.  She taught me how to wave to crowds and calmed down any nerves I had. She’s always willing to talk to kids and was looking forward to working in the Dairy Bar. I can’t wait to see what she does during her reign this year and further on in life!

Thanks to everyone at the Dairy & Nutrition Council of Indiana who helped make my 4 week internship so memorable!

From Milkshakes to Double Nonfat Lattes…

…New Dairy Product Developments Help You on Your Way to 3 Every Day!

Advances in technology, packaging, and product innovation give consumers an array of choices in the dairy case that offer “something for everyone.”

People today have more options than ever to meet their recommended three servings of dairy — milk, cheese, or yogurt — every day. You can find new packaging for milk in many school vending machines, as well as on the cafeteria serving lines. At quick-serve restaurants, milk comes in new flavors and in kid-appealing packaging. You’ll find cheese and yogurt dressing up salads and desserts. Looking for something extra-special in cheese? Artisanal (handmade) cheeses are the latest darling of the deli.

Behind the scenes, food-makers have created yogurts that offer higher levels of probiotics and milk that helps to lower cholesterol to improve health. Also, they’ve discovered the versatility of other dairy ingredients, such as whey and powdered cheeses, to boost the nutrition, texture and flavor of their products.

Innovation and technology research is funded by America’s dairy farmers as part of a national promotion and research program. Finding ways to meet consumer demands for products that never existed previously — or had never even been imagined — helps people to eat healthy and enjoy dairy choices that fit today’s on-the-go lifestyle.

The dairy industry currently encourages three daily servings of milk, cheese or yogurt. In 2005, dietary guidelines recommended three servings of low-fat or non-fat dairy a day — not only because of the calcium that dairy foods provide, but also for other key nutrients, such as potassium, magnesium and vitamin A.

The great news is that all milk and dairy foods are equally safe, wholesome and nutritious to help people build strong bones and healthy bodies. Dairy farmers have worked hard for generations to provide American families with milk and dairy foods to enjoy. Now, there are even more unique and delicious ways to enjoy them.

Legacy of a Dutch Indiana Dairy Princess

Hi, this is Elles Niessen, a junior at Indiana University in the nursing program and the 2010 Indiana Dairy Princess.  You’re probably wondering why a nursing student is your new Indiana Dairy Princess, but I have always lived on a farm.  I guess you can say that, “I was born and raised a dairy girl!” Born in 1990, in the Netherlands, my parents owned a dairy farm of 100 cows in Belgium, and when I was nine years old my family moved to Indiana to expand our farming business.  Now, we live in Lewisville, Indiana, with a herd of 2000 dairy cows and 1500 acres to farm.  Yes, I have had to haul manure, bottle feed calves, vaccinate cows and calves, bale hay and straw, and many more things on the dairy farm to help out!  However, I’m not complaining because farming has made me who I am today and that includes great work ethics.  But, in celebration of it being “What will be your legacy?” Month, I will share with you what I hope my legacy will be.

My legacy has started by being Indiana’s first Dutch Dairy Princess and a one of a kind type of girl.  It will continue by educating the public on where dairy farmers’ hearts truly stand, and in case you didn’t know, that’s by providing great animal care for their herds and producing a wholesome product for their community.  I will accomplish this task of educating consumers by using the campaign I have developed.  My “Dairy Go Green” campaign symbolizes three arrows resembling how dairy farmers have been and still are contributing to an evolving world headed towards a “Go Green” status.  I created my own logo for visual learners to represent each arrow in a dairy type of manner.  The first arrow stands for REDUCING the use of commercial fertilizer with natural manure, but dairy farmers are doing more than that.  They are also reducing all resources leading to a reduction in the carbon footprint which benefits the environment. The second arrow represents the REUSE of sand and water, benefiting the cows comfort levels.  The third arrow depicts RECYCLING bi-products from human food companies.  These products can be used for the dairy cows’ balanced and nutritious diet which a nutritionist analyzes monthly.  All of these factors of the “Dairy Go Green” campaign impact the cows’ diet, comfort levels, and animal care allowing them to produce high quality, fresh milk!

After leaving my mark with my “Dairy Go Green” campaign, I will continue my legacy by answering all consumer questions and being as helpful as I can in weakening myths and supporting facts.  In addition, I’ll work to clarify the truth in controversial dairy topics and build strong relationships with my community and the public.  I hope to be known for who I am and my talents by sharing my hands on personal experience.  If there is something I have not yet tried in the dairy industry, I’ll make every effort to do so in order that I can share that experience with others. For example, I had to try the fried butter at the Indiana State Fair!

Thank you to everyone who supports the dairy industry, and feel free to ask me any questions that you have in regards to what we do, how we do it, or why we do it!

BREAKFAST — It’s a Daily Necessity for Our Kids!!!!

We hear too often that a student doesn’t have time for breakfast.  Then later in the morning he or she can’t figure out why they can’t concentrate at school, have so little energy, or even have a headache.   Come on – get real!!!  Studies regarding an AM meal have proven that breakfast, especially breakfast at school, may very well be one of the most important tools for helping kids improve their health, their grades, and their behavior. It can also help them reach their greatest potential!

Here are just 2 studies to help back up the significance of breakfast for students:

1)    Minnesota’s FAST BREAK TO LEARNING BREAKFAST PROGRAM:  breakfast was offered to all kids in some schools, at little or no cost, and often served after school started, either in classrooms or in the cafeteria.  On 3 out of 4 reading and math tests on the Minnesota Comprehensive Assessment Test (MCAT), 3rd and 5th graders improved academically more than the control group of schools (breakfast not offered to all) and 97% of the principals said their schools benefitted from the program (decreased tardiness and unruly behavior, etc.). 

2)   New York’s ACADEMICS & BREAKFAST CONNECTION Pilot: free breakfast in the classroom was offered to all students.  Participation doubled from 23 to 58%, tardiness decreased from 3 to 2.6 days/student/year, 100% of the principals felt the pilot added to the education process and 79% of the teachers supported continuation of the program.

The National Dairy Council (NDC) has developed and its affiliated state/regional dairy council units throughout the country have helped initiate a program called, Expanding Breakfast, where different early morning food options can be offered at schools outside of the cafeteria.  Included are: Breakfast in the Classroom, Grab n’ Go Breakfast, Breakfast after First Period, and other options.  State and regional units have offered grants to schools that want to try Expanding Breakfast and the results have all been positive.  Test scores have improved, behavior problems have lessened and kids seem more healthy and energetic. 

So, let’s make sure our kids get breakfast either at home or in school.  Simple meal ideas include:

  • Yogurt parfaits (vanilla non-fat yogurt, topped with diced fruit & low-fat granola) along with milk and/or 100% fruit juice.
  • ½ toasted whole wheat bagel topped with PB&J and served with milk.
  • Burritos stuffed with scrambled egg and bacon or sausage bits and green pepper pieces serve with chocolate milk.
  • Toasted waffle topped with low-fat cream cheese, fresh fruit bits, & reduced-sugar syrup. Finish it off with icy cold strawberry milk
  • Slice of left-over pizza from the eve before along with a glass of 100% fruit juice.
  • Whole grain granola bar served with white or chocolate milk.


There are endless ideas for healthy meals to help our kids start their school days off on the right foot.  Make sure your kids get the benefit of the best start to their days—via breakfast—whether at home or at school and watch their grades improve and behavior issues become a thing of the past!!!!