Do you want to let the public know all the great things about modern dairy farming? Are there consumer misperceptions about dairy that you want to set straight? Are you a fan of milk, cheese and yogurt and want to let others know why?
Here’s your chance: Enter the Why I Love Dairy Video Contest, sponsored by Dairy Management Inc. (DMI). If you participate in the myDairy Online Advocacy Program and have access to www.mydairytoolkit.com, you’re eligible to enter. To join the myDairy program and obtain a password, email your name and email address to Amanda Trice at firstname.lastname@example.org.
So, write a script, recruit your “actors,” grab your video camera and tell the world why you love milk and dairy products, being a dairy producer, caring for cows or just being part of the dairy business. Your video should be fun, consumer-friendly and less than two minutes long. Possible themes include dairy product quality, safety and nutrition; animal care and well-being; sustainability and environmental stewardship; or dairy’s contributions to the economy and local communities. The most entertaining and creative videos will be posted to and other Dairy Farming Today channels.
Dairy producers, dairy farm families, and dairy businesses, clubs and associations are all welcome to enter. A panel of expert judges will select four finalists, one from each entry category; the individual or organization submitting that video receives a $200 Target Gift Card. The Grand Prize winner will be selected at the 2010 World Dairy Expo in Madison, Wis., based on onsite voting by Expo participants at the DMI booth, Sept. 28 – Oct. 2. The Grand Prize is a Flip Cam UltraHD—High Definition Digital Camcorder.
For more details and an entry form, visit www.mydairytoolkit.com and enter your password. To join the myDairy program and obtain a password, email your name, contact information and a few sentences about yourself and your dairy affiliation to email@example.com. Entries are due by 5 p.m. CST on Tuesday, Aug. 31, 2010.
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